Work & Co vs Huge Inc: full comparison for 2026
Quick verdict
Work & Co (3.9/5) edges ahead of Huge Inc (3.7/5) overall. Work & Co is the better choice for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering.. Huge Inc is the stronger option for large enterprise brands comfortable working with a big agency that has recently changed ownership structure.. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Huge Inc: head-to-head summary
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Founded | 2013 | 1999 |
| HQ | Dumbo, Brooklyn, NY, USA | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) |
| Team size | 425+ | ~1,240 |
| Rating | 3.9 / 5 | 3.7 / 5 |
| Best for | Premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering. | Large enterprise brands comfortable working with a big agency that has recently changed ownership structure. |
| Pricing model | Fixed project, dedicated team | Project-based, retainer |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Adobe Creative Suite, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Huge Inc: overview
Work & Co
Work & Co was founded in May 2013 by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo, and is based in Dumbo, Brooklyn with offices spanning the US, Latin America, and Europe. Its client list — Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney — is unusually strong for a 425-person studio, reflecting its engineering-heavy delivery model where design and front-end build happen under one roof. Work & Co is now part of Accenture Song, an ownership detail worth disclosing alongside its design credentials.
Huge Inc
Founded in 1999 in Brooklyn by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, Huge relocated its HQ to Manhattan in October 2025. The agency spent years inside Interpublic Group before being sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent restructuring clients should factor into their evaluation. Post-merger headcount sits around 1,240, and engagement sizes follow large-agency norms rather than a published per-project rate.
Services and capabilities: Work & Co vs Huge Inc
| Capability | Work & Co | Huge Inc |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Huge Inc
| Framework / platform | Work & Co | Huge Inc |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Huge Inc
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Huge Inc
| Dimension | Work & Co | Huge Inc |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Enterprise brand and digital product redesign, Large-scale web platform modernization |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Huge Inc: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) punches well above the studio's headcount |
| + | Design and engineering under one roof reduces the hand-off risk of splitting vendors |
| + | 425+ people across the US, Europe, and Latin America give real multi-region delivery capacity |
| + | Consistent track record shipping flagship consumer digital products |
| - | Now part of Accenture Song, which shares a parent with the Accenture Song entry elsewhere in this roster |
| - | Its premium client base implies premium pricing even though no minimum is published |
| - | Less vertical specialization (fintech, healthcare-specific) than boutiques built around one niche |
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design history and case studies |
| + | Post-merger headcount (~1,240) supports significant delivery capacity |
| + | Covers brand, product, and web design/development under one roof |
| + | Recent Hero Digital merger brings additional capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio |
| - | Engagement sizes aren't published, complicating budget planning for smaller teams |
Who should choose Work & Co?
Work & Co is the right choice for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering..
An engineering-led delivery model backing a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable working with a big agency that has recently changed ownership structure..
One of the largest, longest-running digital agencies in this list, now merged with Hero Digital under AEA Investors ownership. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Huge Inc
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Huge Inc (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Huge Inc
| Use case | Work & Co fit | Huge Inc fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Limited | Strong | Huge Inc |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Huge Inc
Work & Co (3.9/5) is the stronger overall choice for most Product Design projects. An engineering-led delivery model backing a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount. It is best for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering..
Huge Inc (3.7/5) is the better choice when large enterprise brands comfortable working with a big agency that has recently changed ownership structure.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Work & Co vs Huge Inc FAQ
Is Work & Co better than Huge Inc?
Work & Co (3.9/5) scores higher overall, but "better" depends on your use case. Work & Co is better for premium consumer and enterprise brands wanting design paired tightly with production-grade front-end engineering.. Huge Inc is better for large enterprise brands comfortable working with a big agency that has recently changed ownership structure..
How do Work & Co and Huge Inc differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Huge Inc?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Huge Inc?
Work & Co's primary differentiator is: an engineering-led delivery model backing a client roster (apple, ikea, nike, disney) unusually strong for its headcount. Huge Inc's primary differentiator is: one of the largest, longest-running digital agencies in this list, now merged with hero digital under aea investors ownership. They also differ in team size (425+ vs ~1,240), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.