Goji Labs
Strategy-led product design that explicitly serves nonprofits and entrepreneurs, not just funded startups.
What is Goji Labs?
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the agency describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
Goji Labs was founded in 2014 and is headquartered in West Hollywood / Los Angeles, CA, USA. The firm employs 11–50 people and works primarily with clients in EdTech, Financial services / fintech, Healthcare sectors. Its primary differentiator is: A 2025 Inc. 5000 honoree that explicitly extends beyond funded startups to nonprofits and individual entrepreneurs.
Goji Labs tech stack and services
| Service area | Details |
|---|---|
| Nonprofit or mission-driven product design | Available for EdTech, Financial services / fintech, Healthcare clients |
| EdTech or healthtech MVP for an early-stage startup | Available for EdTech, Financial services / fintech, Healthcare clients |
| Strategy-first discovery engagement before a full build | Available for EdTech, Financial services / fintech, Healthcare clients |
Goji Labs use cases
Short answer: Goji Labs is best suited for startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing..
| Use case | Industries | Approach |
|---|---|---|
| Nonprofit or mission-driven product design | EdTech, Financial services / fintech | Figma, React |
| EdTech or healthtech MVP for an early-stage startup | EdTech, Financial services / fintech | Figma, React |
| Strategy-first discovery engagement before a full build | EdTech, Financial services / fintech | Figma, React |
Goji Labs pricing
Short answer: Goji Labs uses a fixed project, t&m pricing approach. Minimum engagement starts at $15K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $15K (per company website; independently unverifiable) | Well-defined scope |
| Time & materials | Variable; depends on team size | Large programmes or team augmentation |
Goji Labs pros and cons
| Advantages | Things to consider |
|---|---|
| +Independently verified 2025 Inc. 5000 growth recognition | -The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs |
| +84 Clutch reviews provide a substantial independent feedback sample | -Founding year is disputed between sources (2014 vs. 2015) |
| +Explicitly serves nonprofits and individual entrepreneurs, not only funded startups | -Focus on edtech/fintech/healthtech means less depth for consumer or enterprise-only projects |
| +Strategy-led approach pairs product discovery with delivery inside one team |
Goji Labs vs alternatives
How Goji Labs compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Growing SaaS, fintech, and healthcare companies that need... | A 5.0 Clutch rating, HIPAA compliance, and NN/g certification back a full-cycle team that has shipped 120+ products behind $500M+ in client fundraising | 4.9 | Full comparison |
| IDEO | Large enterprises funding multi-year design transformation programs across... | The originating human-centered-design consultancy, with roughly 24 studios worldwide behind decades of enterprise case studies | 4.0 | Full comparison |
| Frog | Enterprises that need design covering both digital products... | Rare combined software-plus-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale | 3.8 | Full comparison |
| R/GA | Global consumer or enterprise brands that want product... | Blends product design with marketing and brand strategy in one team, now operating independently after its 2025 buyout from IPG | 3.7 | Full comparison |
| Accenture Song | Large, regulated enterprises (banking, telecom, automotive) that need... | 36 global studios and 2,000+ specialists give it the largest footprint and compliance coverage in this list | 3.9 | Full comparison |
| Work & Co | Premium consumer and enterprise brands wanting design paired... | An engineering-led delivery model backing a client roster (Apple, IKEA, Nike, Disney) unusually strong for its headcount | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable working with a big... | One of the largest, longest-running digital agencies in this list, now merged with Hero Digital under AEA Investors ownership | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS and fintech teams that need a... | Design credits spanning Slack, Uber, Coinbase, and Midjourney give it one of the strongest SaaS/fintech portfolios in this roster | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies seeking a... | A client roster (Coinbase, Uber, Meta, Google, Slack) that's unusually strong relative to its unconfirmed, boutique-scale headcount | 4.0 | Full comparison |
| ustwo | Enterprise and consumer product teams wanting a studio... | Pairs enterprise client work (JPMorgan) with self-published consumer product craft, proven by its own game Monument Valley | 4.2 | Full comparison |
| Ramotion | Startups and mid-market companies wanting brand identity and... | Combines brand identity work with UX/UI and app development for clients ranging from startups to Fortune 500 | 4.0 | Full comparison |
| Fireart Studio | Startups and mid-market companies wanting one studio to... | 700+ delivered projects for 200+ clients backed by an independently-verified 'Leading UX Design Team' Clutch recognition | 4.4 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.5 | Full comparison |
| Excited | SaaS and fintech product teams wanting a Clutch... | A repeat Clutch Top-5 global UX agency ranking, with roughly 70% of reviews specifically citing quality and creativity | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | A 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Eleken | SaaS teams that want a predictable monthly subscription... | A subscription embedded-team model (~$6,599/month), SaaS-only, with a 4.9 Clutch rating across 200+ projects | 4.1 | Full comparison |
| UXDA | Banks and fintech companies that want a studio... | The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.2 | Full comparison |
| Onething Design | Companies needing one studio that covers BFSI, consumer,... | Unusually broad five-industry coverage from one team, with delivery presence spanning the US and India | 3.8 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups that prefer a... | A monthly-subscription engagement model built specifically around healthcare, fintech, and AI app development | 3.9 | Full comparison |
| UX studio | B2B SaaS teams with complex products that want... | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.3 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams wanting a Top-1... | A Top-1 Dribbble Team ranking worldwide plus 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams wanting... | One of the most accessible entry points in this roster via a subscription model rather than a large upfront fixed-price contract | 3.7 | Full comparison |
| ANML | B2B, healthcare, and AI startups wanting a very... | One of the smallest teams in this roster, offering the most senior-to-client ratio for B2B, healthcare, and AI work | 3.8 | Full comparison |
| Momentum Design Lab | Clients who specifically want a long-tenured Silicon Valley... | Nearly a quarter-century of continuous operation, one of the oldest boutiques in this list by founding date | 4.0 | Full comparison |
| The Gradient | Fintech, healthcare, and retail clients wanting an AI-native... | A deliberately small, AI-native studio with a notable client list (Qatar Airways, Philips, Daimler AG) unusual for its self-limited scale | 4.3 | Full comparison |
Goji Labs FAQ
What is Goji Labs?
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). A 2025 Inc. 5000 honoree with 84 Clutch reviews, the agency describes itself as strategy-led with deep edtech, fintech, and healthtech experience, and explicitly extends its client base to entrepreneurs and nonprofits alongside funded companies.
How much does Goji Labs charge?
Goji Labs uses fixed project, t&m pricing. Minimum engagement starts at $15K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Goji Labs use?
Goji Labs works with Figma, React, Swift, Kotlin. Primary industries served include EdTech, Financial services / fintech, Healthcare.
Is Goji Labs right for enterprise?
Startups, entrepreneurs, and nonprofits wanting strategy-led product design without enterprise-agency pricing.. 11–50 team size. Key consideration: The 11–50 employee band is smaller than most other boutiques here, limiting capacity for very large programs.
What are the best Goji Labs alternatives?
The best alternatives to Goji Labs depend on your use case. Top options are:
- Phenomenon Studio: a 5.0 clutch rating, hipaa compliance, and nn/g certification back a full-cycle team that has shipped 120+ products behind $500m+ in client fundraising
- IDEO: the originating human-centered-design consultancy, with roughly 24 studios worldwide behind decades of enterprise case studies
- Frog: rare combined software-plus-hardware design capability (iot, automotive, medical devices) at capgemini invent scale
Compare Goji Labs with other Product Design agencies
Last reviewed: July 2026. Verify all details directly with Goji Labs before making a decision.