Frog vs ANML: full comparison for 2026
Quick verdict
Frog (3.8/5) edges ahead of ANML (3.8/5) overall. Frog is the better choice for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement.. ANML is the stronger option for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio.. The right choice depends on your project size, budget, and required tech stack.
Frog vs ANML: head-to-head summary
| Criterion | Frog | ANML |
|---|---|---|
| Founded | 1969 | 2012 |
| HQ | San Francisco, CA, USA | United States (specific city not published) |
| Team size | 2,000+ | ~10 (per LinkedIn) |
| Rating | 3.8 / 5 | 3.8 / 5 |
| Best for | Enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement. | B2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio. |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Sketch |
| Industries served | Enterprise transformation, Consumer products, Healthcare | Healthcare, SaaS / B2B software |
Frog vs ANML: overview
Frog
Frog's roots go back to 1969 as Esslinger Design in Germany; the brand later became frog design and passed through Aricent and Altran before landing inside Capgemini Invent in 2019 — an ownership chain worth flagging to prospective clients. Capgemini has since folded Fahrenheit 212, Idean, and June21 into the frog brand, bringing total headcount to roughly 2,000 across 35 studios globally. What sets frog apart from most agencies in this list is that its scope spans physical hardware — IoT, smart-home, automotive, medical devices — not just screens.
ANML
ANML (Animal) was founded in 2012. Its HQ isn't explicitly published in available sources, so it is treated here as a US-based boutique without stating a specific city. Team size is genuinely small — one source cites 10 employees on LinkedIn — and the agency positions itself as a boutique UI/UX design shop concentrated on B2B, healthcare, and AI clients.
Services and capabilities: Frog vs ANML
| Capability | Frog | ANML |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs ANML
| Framework / platform | Frog | ANML |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Frog vs ANML
| Criterion | Frog | ANML |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Frog vs ANML
| Dimension | Frog | ANML |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | Healthcare, SaaS / B2B software |
| Best use cases | IoT and connected hardware product design, Automotive and smart-home interface design | B2B SaaS product design for a small, senior team, Healthcare product UX with a boutique studio |
| Typical project type | Fixed project | Fixed project |
Frog vs ANML: pros and cons
| Frog | |
|---|---|
| + | One of the few firms on this list spanning both software and physical/IoT hardware design |
| + | 35 global studios support multi-region enterprise programs |
| + | Over five decades of brand history and design case studies |
| + | Access to Capgemini Invent's broader technology and transformation consulting bench |
| - | Operates today as a Capgemini Invent brand, not an independent boutique — worth disclosing to clients evaluating team continuity |
| - | Absorbed several legacy agencies (Fahrenheit 212, Idean, June21) into one brand, which can mean inconsistent staffing project to project |
| - | Consulting-firm process overhead can be slower than boutique studios for fast-moving engagements |
| ANML | |
|---|---|
| + | 13 years of continuous operation since 2012 |
| + | Very small (~10 person) team means direct access to senior designers on every project |
| + | Focused specifically on B2B, healthcare, and AI rather than spreading across unrelated verticals |
| + | Boutique scale keeps overhead — and likely pricing — lower than mid-size studios |
| - | HQ city is not explicitly published in available sources, making delivery-location verification harder |
| - | A ~10-person team caps capacity for large or multi-workstream programs |
| - | Minimum engagement is not published, so budget planning requires a direct conversation |
Who should choose Frog?
Frog is the right choice for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement..
Rare combined software-plus-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose ANML?
ANML is the right choice for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
One of the smallest teams in this roster, offering the most senior-to-client ratio for B2B, healthcare, and AI work. Minimum engagement starts at Not published. Works best with clients in Healthcare, SaaS / B2B software.
Decision matrix: Frog vs ANML
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Frog (Not published) vs ANML (Not published) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs ANML
| Use case | Frog fit | ANML fit | Winner |
|---|---|---|---|
| IoT and connected hardware product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| B2B SaaS product design for a small, senior team | Limited | Strong | ANML |
| Healthcare product UX with a boutique studio | Limited | Strong | ANML |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs ANML
Frog (3.8/5) is the stronger overall choice for most Product Design projects. Rare combined software-plus-hardware design capability (IoT, automotive, medical devices) at Capgemini Invent scale. It is best for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement..
ANML (3.8/5) is the better choice when b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio.. If your situation matches those criteria, ANML is a competitive option.
Related comparisons
Frog vs ANML FAQ
Is Frog better than ANML?
Frog (3.8/5) scores higher overall, but "better" depends on your use case. Frog is better for enterprises that need design covering both digital products and physical/connected hardware within one consulting engagement.. ANML is better for b2B, healthcare, and AI startups wanting a very small, senior team rather than a larger studio..
How do Frog and ANML differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. ANML uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or ANML?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and ANML?
Frog's primary differentiator is: rare combined software-plus-hardware design capability (iot, automotive, medical devices) at capgemini invent scale. ANML's primary differentiator is: one of the smallest teams in this roster, offering the most senior-to-client ratio for b2b, healthcare, and ai work. They also differ in team size (2,000+ vs ~10 (per LinkedIn)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Healthcare, SaaS / B2B software).
Verify all details directly with each agency before making a decision.